Ferrari CEO Benedetto Vigna Talks Trade War, Electric Cars, and Future Plans

When it comes to taking to the track, Ferrari is afraid of no one. Not even when the race is electric, the sales market is competitive, and the adversaries speak Chinese. This fearless attitude was highlighted by Benedetto Vigna, CEO of Ferrari, in a recent interview with BloombergTV regarding the potential trade war between the European Union and China.

The possibility of Brussels imposing additional customs duties on imports of Chinese electric cars as a response to alleged anti-competitive subsidies from Beijing has raised concerns in the automotive industry. However, Vigna sees this as a call to action rather than a cause for fear. He views it as an opportunity for healthy competition rather than a threat of war.

While other luxury brands may be more vulnerable to potential retaliatory measures from China, Ferrari remains less exposed due to its lower export share and the immaturity of the Chinese market for their products. Vigna remains confident in Ferrari’s position and sees the situation as a chance to showcase their competitive edge.

In terms of Ferrari’s electric supercar project, Vigna reaffirms their commitment to unveiling the first full electric vehicle by 2025 and increasing the share of electric vehicles in their sales to 60% by the following year. Progress on the project has been ahead of schedule, thanks to significant advancements made in the past year. The CEO promises a unique and exceptional car that will set new standards in the industry.

With plans for a dedicated factory in Maranello for engines, inverters, and batteries, Ferrari is gearing up for a groundbreaking shift towards electrification. The future looks bright for Ferrari as they continue to push boundaries and set new benchmarks in the automotive world. Stay tuned for more exciting updates from the iconic Italian brand as they race towards a sustainable and electrifying future.