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Market Expected to Expand by 32.1% to Reach $42.24 Billion in 2021, Projected to Reach $126.99 Billion by 2029

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European Embedded Finance Business and Investment Opportunities Market Report Highlights and Insights

Are you interested in the latest trends in the European embedded finance industry? If so, you’re in the right place! The European embedded finance market is experiencing rapid growth, with new startups entering the market and established firms expanding their regional footprint. In this blog post, we’ll explore the key insights from the recent report on European embedded finance business and investment opportunities.

According to the latest report, the embedded finance industry in Europe is expected to grow by 32.1% in 2024, reaching a market value of US$ 42.24 billion. This growth is projected to continue steadily over the forecast period, with a compound annual growth rate of 24.6% from 2024 to 2029. By 2029, the embedded finance revenues in the region are expected to reach US$ 126.99 billion.

One of the key drivers of growth in the European embedded finance industry is the rising demand for funding among small and medium-sized enterprises (SMEs). To address this funding gap, embedded finance providers are entering into strategic partnerships to provide financing solutions to SMEs. For example, Liberis partnered with e-commerce software provider Shop Circle Capital to deliver financing solutions to merchants in the United Kingdom.

In addition to strategic collaborations, European embedded finance firms are also raising capital to expand their regional footprint. For instance, Flowpay, a Czech-based embedded finance provider, raised €2.1 million in its seed funding round to expand into other European markets. Similarly, Finmid, a Berlin-based firm, raised €35 million to broaden its reach and enhance its product offerings.

Furthermore, European automakers are leveraging embedded insurance to create more value for their customers. Automakers like Ford and Jaguar Land Rover are blending insurance policies with the purchase or lease of vehicles to enhance customer satisfaction. This trend is expected to continue in the automotive sector, especially among EV providers who are focusing on a digital approach to engage with customers.

Overall, the European embedded finance industry is poised for accelerated growth in 2024 and beyond. With new startups entering the market, established firms expanding their footprint, and automakers leveraging embedded insurance, there are plenty of opportunities for investors and businesses to tap into this high-growth market. Stay tuned for more updates on the European embedded finance industry!

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