BYD Partners with Boardmasters Surf and Music Festival to Boost UK Brand Awareness

BYD, the Chinese electric vehicle giant, is making waves in the UK market with its strategic partnerships and investments in brand awareness. The latest move by BYD to partner with Cornwall’s Boardmasters surf and music festival is a testament to the company’s commitment to sustainability and green causes.

The Boardmasters festival, known for its international surf competition and music festival, is the perfect platform for BYD to showcase its battery technology and zero emissions vehicles. By aligning with the festival’s ‘Leave Only Footprints’ initiative, which promotes sustainable practices and environmental awareness, BYD is not only raising brand awareness but also contributing to a greener future.

This partnership comes on the heels of BYD’s massive sponsorship of Euro 2024, where the company is an official partner for the football competition. The visibility gained from sponsoring Euro 2024, both in stadiums and through print and digital branding, is a strategic move by BYD to reach a wider audience and change the narrative of being the ‘biggest car manufacturer you’ve never heard of.’

With plans to open up to 60 retail sites across the UK by the end of June and a goal to have a vehicle in every segment of the market by mid-2025, BYD is on a mission to make a significant impact in the UK automotive industry. The company’s head of sales, Simon Bisp, emphasized the importance of strategic investments like the partnership with Boardmasters and Euro 2024 in increasing visibility and attracting more customers.

As BYD continues to expand its presence in the UK market, consumers can expect to see more of their innovative electric vehicles on the roads. With a focus on sustainability, technology, and customer engagement, BYD is set to make a lasting impression in the UK automotive industry. Stay tuned for more exciting developments from this electric vehicle giant.