Remembering Bob Kelley: The Man Behind Kelley Blue Book

Are you in the market for a new car, or perhaps looking to sell your current vehicle? If so, you’ve likely heard of Kelley Blue Book, the go-to source for determining the value of used cars. But do you know the fascinating story behind the man who helped build this iconic brand?

Bob Kelley, the publisher of the Kelley Blue Book, passed away at the age of 96 in May of this year. His uncle, Les Kelley, founded the Kelley Kar Company in 1918, which eventually led to the creation of the first Kelley Blue Book pricing guide for used cars in 1926. Bob Kelley, who started as a “lot boy” at the dealership, played a crucial role in estimating the resale value of used cars and shaping the values that would be included in the guide.

Over the years, Kelley Blue Book evolved from a simple pricing guide for industry insiders to a widely used resource for car buyers and sellers alike. The company expanded its offerings to include new car pricing guides, RV and motorcycle guides, and even a manufactured housing price guide. In 1995, Kelley Blue Book launched its website, making its data easily accessible to the general public.

Bob Kelley’s dedication to providing accurate and valuable information to consumers was evident throughout his career. He mentored colleagues like Charlie Vogelheim, who worked with him at Kelley Blue Book starting in 1985. Vogelheim recalls Bob’s attention to detail and focus on understanding what customers truly valued in their vehicles.

In 2010, Kelley Blue Book was acquired by Autotrader, becoming part of the Cox Enterprises conglomerate. While there are competitors in the automotive pricing information space, Kelley Blue Book remains one of the most trusted and established sources for determining the value of a used car.

Bob Kelley’s legacy lives on through the continued success of Kelley Blue Book and its website, KBB.com. His dedication to providing accurate and reliable information to consumers has helped countless car buyers and sellers make informed decisions. So the next time you’re in the market for a new car, remember the man behind the Blue Book and the legacy he left behind.