Grange Motors to Open Aston Martin Dealership in Shirley, Creating 30 Jobs

Grange Motors is making a big move in the luxury car market with the opening of a new Aston Martin dealership in Shirley. This £10m project is not only creating 30 new jobs but also bringing a world-class showroom experience to the West Midlands.

The new dealership will be the closest in the world to Aston Martin’s manufacturing plant in Gaydon, making it a key gateway into the prestigious world of luxury cars. With a total of 1,720 square metres spread across two floors and a rooftop area, this state-of-the-art showroom will offer customers a truly immersive experience.

One of the most exciting features of the new dealership is the ability for customers to digitally configure their own personal Aston Martin using the latest technology on a lifesize LED screen. This level of customization is sure to appeal to Aston Martin enthusiasts looking for a unique and tailored experience.

Dean Spragg, head of business at Aston Martin Birmingham, expressed his excitement about the project, highlighting the brand’s new corporate identity and ultra-luxury customer experience strategy. The showroom will embody Aston Martin’s design ethos, with art gallery and boutique elements creating a truly luxurious atmosphere.

This investment by Grange Motors is not only a boost for the local economy but also a testament to the growth potential of Aston Martin in the region. Oliver Turner, regional president of Aston Martin in the UK and South Africa, praised the plans for Aston Martin Birmingham, emphasizing the brand’s commitment to providing the most sophisticated and luxurious customer experience in the automotive sector.

Overall, the opening of this new Aston Martin dealership in Shirley is a significant development for the West Midlands, representing a vote of confidence in the region’s economy. With a focus on luxury, customization, and innovation, this showroom is set to become a must-visit destination for Aston Martin enthusiasts in the UK.