Luxury Aston Martin Showroom in Birmingham Closing, New State-of-the-Art Location Opening Soon
Are you a fan of luxury cars and Aston Martin in particular? Well, we have some exciting news for you! A major UK car dealership is closing its current Aston Martin showroom in Birmingham after eight years, but don’t worry, there’s some good news around the corner.
Grange Motors’ current Aston Martin showroom at its Hampton in Arden site is shutting its doors for good, but this is all part of a £10 million investment by Aston Martin. The new location in Shirley, near Solihull, will be bigger and better, covering a total of 1,720 square meters split over two floors and a rooftop area. This new state-of-the-art showroom is set to open in September and will be the closest dealership to Aston Martin’s manufacturing plant in Gaydon.
Not only will this new showroom be the first in the UK to feature Aston Martin’s new corporate identity and upmarket customer experience strategy, but it will also create 30 new jobs. Customers will be able to use the latest technology to digitally configure their own personal Aston Martin via a life-size LED screen.
Dean Spragg, head of business at Aston Martin Birmingham, expressed his excitement about the project, stating that it will provide an enhanced, tailored experience for Aston Martin customers. The showroom will incorporate Aston Martin’s design ethos, including an art gallery and boutique elements, as well as glazed facades for unobstructed views into the showroom.
This significant investment by Grange Motors represents a vote of confidence in the West Midlands economy, according to Oliver Turner, regional president of Aston Martin in the UK and South Africa. The plans for Aston Martin Birmingham align with the brand’s vision of providing the most sophisticated, luxury customer experience in the automotive sector.
So, if you’re a fan of Aston Martin and luxury cars, keep an eye out for the opening of this new showroom in Shirley. It’s set to be a unique and exciting experience for car enthusiasts in the region. Who knows, you might even get the chance to configure your dream Aston Martin on that life-sized LED screen!