Navigating the Challenges and Opportunities of Electric Vehicles in Dealer Workshops
In the ever-evolving automotive industry, the shift towards electric vehicles is undeniable. As more and more car manufacturers make the switch to electric and hybrid models, dealerships and workshops are facing a new set of challenges. Mark Busby, Director of Commercial Operations at Hendy, acknowledges the complexities that come with this transition.
One of the biggest challenges that dealer workshops are facing is the need for technicians to adapt to working on electric vehicles. With years of experience working on internal combustion engine (ICE) vehicles, technicians now have to undergo a process of “unlearning and relearning” in order to effectively service electric cars. This not only requires a significant investment in training and development but also in the tools and facilities needed to work on electric vehicles.
Customer education is another hurdle that dealerships must overcome. Mark Busby highlights the common questions around range anxiety and the cost of a new battery, which often stem from a lack of understanding about electric vehicle maintenance. Unlike traditional vehicles, electric car batteries typically come with a longer warranty, yet there is still a sense of uncertainty among consumers about the upkeep of EVs.
Despite these challenges, there is a silver lining. Tom Kilroy from Keyloop emphasizes the role of state-of-the-art software in helping dealerships manage the complexities of working with electric vehicles. By leveraging technology, dealerships can streamline processes, enhance the customer experience, and ultimately build loyalty among their clientele.
The advancement in in-car technology that comes with electric and hybrid models also presents opportunities for the aftersales market. From improved customer service to more efficient diagnostics, the integration of technology in electric vehicles opens up new avenues for dealerships to differentiate themselves and provide added value to their customers.
In conclusion, while the switch to electric vehicles may pose challenges for dealer workshops, it also brings with it opportunities for growth and innovation. By embracing technology, investing in training, and educating customers, dealerships can navigate the complexities of the electric vehicle market and thrive in this new era of automotive innovation.