Grange Motors to Open New £10m Aston Martin Showroom in Shirley, Near Solihull
The luxury car dealership, Grange Motors, is making a big move by closing its current Aston Martin Birmingham showroom in Hampton in Arden after eight years. But don’t worry, there’s good news on the horizon! The company is investing £10 million in a new state-of-the-art showroom in Shirley, near Solihull.
This new location will be the closest showroom to Aston Martin’s manufacturing plant in Gaydon and will create 30 new jobs. The 1,720 square metre venue will be split over two floors and a rooftop area, and is set to open in September. It will be the first Aston Martin dealership in the UK to feature the brand’s new corporate identity and upmarket customer experience strategy.
Customers will be able to use the latest technology to digitally configure their own personal Aston Martin via a life-size LED screen. The showroom will also incorporate Aston Martin’s design ethos, with features like an art gallery and boutique elements.
Dean Spragg, head of business at Aston Martin Birmingham, expressed his excitement about the project, stating that it will provide an enhanced, tailored experience for Aston Martin customers. He also mentioned that the showroom will have the distinction of being the closest dealership in the world to Aston Martin’s headquarters and manufacturing facility.
Oliver Turner, regional president of Aston Martin in the UK and South Africa, praised the plans for Aston Martin Birmingham, highlighting the brand’s vision of providing a sophisticated, luxury customer experience in the automotive sector. He emphasized the significant investment by Grange Motors as a sign of the huge growth potential for Aston Martin in the region.
Overall, this move represents a major development for the West Midlands economy and showcases a vote of confidence in the region. With the new showroom set to open soon, Aston Martin enthusiasts and luxury car lovers alike have something exciting to look forward to. Stay tuned for more updates on this groundbreaking project!