Motorway Launches New Ad Campaign During Euro 2024 to Highlight Unique Selling Model

Are you in the market for a new car? Look no further than Motorway, the used car marketplace that is making waves with its latest ad campaign. The campaign, created by Motorway’s in-house brand marketing team and produced by RSA Films, tells the heartwarming story of a father and son as the son reaches a milestone moment in his life – passing his driving test.

The 30-second TV spot made its debut during the opening fixture of Euro 2024, capturing the attention of a massive audience of 10.4 million viewers. And with several high-profile Euro matches still to come, Motorway is set to make a big impact during the tournament.

But it’s not just about the ads – Motorway’s unique business model sets it apart from the competition. By connecting car owners directly with its network of over 5,000 car dealers, Motorway ensures that sellers get the best possible price for their vehicles. In fact, the ad campaign highlights a real-life selling journey of one of Motorway’s customers, Graham, who was able to secure more money for his car and use the leftover funds to help his son.

In addition to the television commercials, Motorway’s campaign includes radio and social media components, all aimed at driving more car owners to sell their vehicles on Motorway. With the UK’s used car market on the rise, now is the perfect time to take advantage of Motorway’s services and get the best price for your car.

So if you’re looking to sell your car and get the most value for it, look no further than Motorway. Join the thousands of satisfied customers who have already benefited from Motorway’s unique approach to car sales.