MG Ranked as Most Disappointing Brand for Dealerships in Car Dealer Power 2024 Survey

The results are in, and it seems that MG has taken the title of the most disappointing brand for dealerships to represent in the latest Car Dealer Power survey. With a score of only 52.6%, MG finished dead last out of 25 brands, marking a significant drop from the previous year.

What went wrong for MG? According to the survey, dealers were particularly unhappy with the brand’s aftersales support, accessibility to senior management, forward planning, used car offerings, and bonus structure. Despite its reputation for well-priced products and a clear strategy, it seems that MG’s dealer network is not feeling the love.

In stark contrast, Suzuki emerged as the top-performing brand in the survey, with a score of 90.8%. Dealers praised Suzuki for its outstanding return on investment and top-notch requirements. The results highlight the stark difference between a brand that is meeting the needs of its dealers and one that is falling short.

Other brands that found themselves at the bottom of the rankings include Volvo and Vauxhall, both of which saw significant drops in their scores compared to the previous year. Peugeot also experienced a disappointing fall in the rankings, while new entrant Fiat struggled to make a mark.

The Car Dealer Power survey serves as a valuable tool for dealerships to assess their partnerships with car manufacturers and identify areas for improvement. It’s clear that maintaining strong relationships with dealers and meeting their needs is crucial for success in the competitive automotive industry.

To find out where your favorite car manufacturer placed in this year’s Car Dealer Power survey, check out the full results here. It’s a fascinating insight into the dynamics between car manufacturers and their dealer networks, and a reminder that in the world of automotive sales, dealer satisfaction is key.