The Rise of Chinese Brands at the Goodwood Festival of Speed

International auto shows may be on the decline, but events like the Goodwood Festival of Speed are proving to be a new and exciting way for car enthusiasts to experience the latest and greatest vehicles up close and personal. Held at the picturesque Goodwood estate in West Sussex, this event offers a unique opportunity for car companies to showcase their vehicles in action, rather than just on display in a stuffy convention center.

This year, Chinese car brands made a big splash at Goodwood, with companies like MG, Chery, BYD, and Hongqi all showcasing their latest models. MG, in particular, stole the show with the electrifying Cyber GTS and the second generation MG HS, both set to make waves in the UK market. Chery also made a strong showing with the Jaecoo J7, a versatile SUV set to hit UK roads soon.

BYD, known for its electric vehicles, brought the Seal U and the Density D9 to Goodwood, hinting at their plans to expand into the European market. Meanwhile, Yangwang wowed spectators with the U8 off-road SUV and the U9 electric hypercar, showcasing the brand’s commitment to innovation and performance.

Not to be outdone, Hongqi brought the EHS7 SUV and the EH7 sedan to Goodwood, signaling their intentions to break into the European market with their luxury electric vehicles. With a focus on overseas expansion, Hongqi is poised to make a big impact in the global automotive industry.

Overall, the Goodwood Festival of Speed proves that traditional auto shows may be fading, but the excitement and innovation in the automotive world are alive and well. With a diverse range of brands and vehicles on display, this event is a must-visit for any car enthusiast looking to experience the future of driving firsthand.