Proton to Return to UK Market with New Models and Investment Boost

The Malaysian car company Proton is making a comeback in the UK market, and car enthusiasts are buzzing with excitement. With a recent investment from Chinese motoring giant Geely, Proton is set to introduce a range of new models, including electric cars, to attract a wider global audience.

Proton, known for its budget-focused brand, is revamping its image and expanding its reach to markets it previously exited. The company’s Automotive Hi-Tech Valley (AHTV) production facility is undergoing significant development to support this expansion.

According to a source close to the company, Proton’s return to the UK market is part of a larger strategy to re-enter markets it left behind and venture into new territories. This move is not only exciting for UK consumers but also for other right-hand drive markets like South Africa, Australia, and New Zealand.

Proton’s history dates back to 1985 when it first introduced its unique vehicles to the Malaysian market. The brand quickly gained popularity in Europe, including the UK, for its Japanese technology and Malaysian style. However, due to brand perception issues and outdated engine technology, Proton withdrew from the UK market in 2014.

Now, with a fresh lineup of models, including the Proton X90 SUV and the S70 family saloon, Proton is ready to make a splash in the UK once again. The X90, priced competitively and packed with features, is sure to appeal to families looking for a spacious and efficient SUV. On the other hand, the S70 offers a more traditional saloon option with a turbocharged engine for a spirited drive.

In addition to these models, Proton has also launched a fully electric sub-brand called e:MAS, showcasing the company’s commitment to sustainable mobility. With Chinese-sourced designs, these electric vehicles are set to make a mark in the growing electric car market.

As Proton gears up for its re-entry into the UK market, car enthusiasts are eagerly anticipating the arrival of these new models. With a blend of Malaysian innovation and Chinese backing, Proton is poised to make a strong comeback and capture the hearts of consumers once again. Stay tuned for more updates on Proton’s exciting journey back to the UK market.