Citroen Aims for 50% Increase in Market Share with New C3 and e-C3 Models Targeting Fleet Sector

Citroen is making big moves in the market with the launch of its new C3 and fully-electric e-C3 models. With a target of increasing their market share by 50%, the brand is looking to make a significant impact in the small hatchback segment.

The outgoing C3 range currently holds a market share of between 3% and 4%, but Citroen is confident that this will rise to around 6% with the introduction of the new model. A key part of this growth strategy is targeting the fleet sector, with 50% of C3 and e-C3 sales expected to go to fleets, including SMEs, corporate fleets, and Motability customers.

The pricing and specifications for the new range have been announced, with the entry-level petrol model starting at £17,790 and the range-topping BEV priced at £21,990. Fleet News has already tested both the petrol and electric models, giving potential buyers a glimpse of what to expect.

The timing of the new C3 launch couldn’t be better, with competitors like Ford discontinuing the Fiesta and other brands withdrawing their superminis from the market. This creates a prime opportunity for Citroen to capture market share and attract customers looking for a new small hatchback option.

Rob Clark, head of product for Citroen UK, is optimistic about the potential for the new models to attract customers from rival brands, especially with the e-C3 appealing to those looking for a more eco-friendly option. The brand is also set to launch a new C3 Aircross SUV later this year, providing customers with even more choice in the market.

Overall, Citroen’s ambitious growth plans and innovative new models are sure to shake up the small hatchback segment and make a big impact in the market. With a focus on fleet sales and a range of options to suit different customer needs, the brand is well-positioned for success in the coming months.