Luxury Bentley car sales in China fall, but worldwide deliveries up 9%
Luxury car enthusiasts and industry insiders alike were abuzz with excitement at the Auto China 2012 event in Beijing, where the EXP 9 F Bentley SUV concept car was on display. The sleek design and cutting-edge features of the vehicle captured the attention of many, sparking anticipation for its potential release in the market.
However, recent reports have indicated a decline in Bentley’s sales to China, reflecting a broader trend of shrinking demand for high-end goods in the country. The crackdown on lavish spending and the association of luxury cars with corruption have contributed to this downturn, with other luxury brands like Lamborghini and Burberry also feeling the impact.
Despite these challenges, Bentley remains hopeful for the future, especially with the launch of its redesigned Flying Spur in China. The powerful engine and top speed of the vehicle are sure to appeal to luxury car enthusiasts in the region, potentially boosting sales in the coming months.
In contrast, sports car maker Jaguar has seen a significant increase in sales in China, thanks to the success of its new F-Type model. The brand’s ability to cater to a slightly lower, broader segment of the luxury market has proven to be advantageous, showcasing the diverse preferences of Chinese consumers.
Overall, Bentley’s global sales have seen a positive growth, with deliveries up in the Americas and Europe. The strong performance of its W12 models, including the Continental GT Speed, has contributed to this success, highlighting the brand’s enduring appeal in the luxury car market.
Looking ahead, Bentley’s head of sales, Kevin Rose, remains optimistic about exceeding a 10 percent growth in worldwide sales for 2013. This positive outlook is a testament to the brand’s resilience and ability to adapt to changing market conditions.
In conclusion, while challenges persist in the luxury car market in China, Bentley’s commitment to innovation and customer satisfaction positions it well for future success. As the brand continues to evolve and expand its offerings, it is poised to maintain its status as a leader in the luxury automotive industry.