Ferrari Expanding Electric Vehicle Lineup with Second Model and New Factory

Are you ready for the future of luxury electric vehicles? Ferrari certainly is. The iconic Italian carmaker is not only working on its first electric model, but also on a second one, showing a strong commitment to the EV market.

In a time when some luxury brands are cautious about customer enthusiasm for electric cars, Ferrari is taking a bold step forward. Lawrence Stroll, Aston Martin’s chairman, has expressed concerns about drivers still wanting the traditional “sports car smell and feel and noise.” However, Ferrari is determined to preserve the signature roar of its engines even after electrification, thanks to patented technology that will amplify sounds from the electric motor and drivetrain.

By the end of the decade, Ferrari aims for electric vehicles to make up 40% of its lineup. To support this goal, the company is preparing to open a new factory in Maranello, Italy, where its first electric models will be produced alongside petrol and hybrid cars. This move is expected to increase Ferrari’s annual production capacity to 20,000 cars, a significant boost from last year’s output of under 14,000 cars.

While Ferrari’s first electric model may come with a hefty price tag compared to mass-market EVs, it won’t be the most expensive electric car on the market. Other luxury brands like Lamborghini, Aspark, Lotus, and Rimac are also entering the electric hypercar segment with high-performance and high-priced models.

With Ferrari leading the charge towards electrification in the luxury car market, it’s clear that the future of high-end electric vehicles is looking bright. Stay tuned for more updates on Ferrari’s electric journey and the exciting developments in the world of luxury EVs.