Auto Trader Launches Multi-Million-Pound Campaign to Drive New Car Buyers to Partners’ Stock

Are you in the market for a new car? Well, Auto Trader has just launched a game-changing campaign that you won’t want to miss. The ‘Found AT’ initiative is set to revolutionize the way new car buyers find their perfect vehicle.

With over 20,000 new and 37,000 nearly-new cars available on its platform, Auto Trader is making it easier than ever to discover the car of your dreams. This multi-million-pound campaign is their largest investment yet, showcasing their dedication to helping partners navigate the challenges of the new car market.

But that’s not all – Auto Trader is also focusing on stimulating interest in electric cars. With a dedicated TV spot and digital campaign, they are working to overcome the current flat-lining in new EV demand. Plus, they are even giving away electric vehicles monthly to lucky winners!

Ian Plummer, Auto Trader’s commercial director, expressed his excitement about the campaign, stating, “We’re in a fortunate position to increase our investment in driving engaged buyers to our partners’ stock. As the industry faces challenges like mounting pressure from EV targets, this campaign highlights our commitment to our partners.”

John Smyth, director of Swansway Motor Group, shared his positive experience working with Auto Trader, noting the impressive results they have seen. He emphasized the importance of strategic marketing channels and the value of partnering with Auto Trader to maximize returns.

If you’re a dealer looking to boost your new car sales, now is the perfect time to take advantage of Auto Trader’s new car platform. And for those not already advertising with them, you can try it out for free for two months.

Don’t miss out on this opportunity to find your perfect new car with Auto Trader’s ‘Found AT’ campaign. With their extensive reach and dedication to helping partners succeed, you can trust that you’re in good hands. Happy car shopping!