Castrol Launches ‘First Car Love Stories’ Campaign for 125th Anniversary Celebrations
Are you a car enthusiast with a love for storytelling? If so, Castrol’s latest campaign is just for you! In celebration of their 125th anniversary, Castrol has launched the ‘First Car Love Stories’ campaign, inviting workshop customers to share their most cherished memories of their first car for a chance to win a £10,000 prize.
Whether you’re a seasoned car owner with fond memories of your first set of wheels or a dreamer who has yet to own a car, this campaign is open to all. Simply share your first car love story or your dream car choice for a chance to win big.
To make it even more exciting, Castrol branded workshops will be provided with a campaign toolkit to help spread the word and encourage participation among customers. With promotional assets like tent cards, posters, and social media templates, workshops can easily showcase how customers can enter their ‘First Car Love Stories’.
But the fun doesn’t stop there! Castrol branded workshops also have the opportunity to enter their own competition, with the chance to win a one-of-a-kind Snap-on Masters Series Roll Cabinet featuring unique Castrol branding.
For independent workshops looking to join the Castrol family and access exclusive promotions like ‘First Car Love Stories’, registration is now open. By becoming a Castrol branded workshop, you’ll receive a range of benefits including a Castrol guarantee for the oil used in customers’ vehicles, marketing support, and training to help grow your business.
As Castrol looks towards the future with their ‘Onward, Upward, Forward’ strategy, now is the perfect time to get involved and share your love for cars. Visit the dedicated site to learn more about the ‘First Car Love Stories’ campaign and to enter for your chance to win.
Don’t miss out on this exciting opportunity to celebrate your first car love story with Castrol. Visit the Leadership channel for more articles like this and stay tuned for updates on Castrol’s 125th-anniversary celebrations.