Ferrari CEO to Unveil Business Plan for Electric Car Technology

Ferrari, the iconic Italian luxury sports car maker, is gearing up for a major shift towards electric car technology under the leadership of CEO Benedetto Vigna. With the unveiling of their new business plan on June 16, the company is set to enter a new era of cleaner and quieter mobility while maintaining their top-tier status and pricing.

Vigna, a technology veteran with a background in the semiconductor industry, faces the challenge of marrying innovation with Ferrari’s long-standing tradition of powerful engines. Strategic partnerships will play a key role in accessing new technologies while managing capital expenditures effectively.

One of the key areas of focus for Ferrari will be the development of bio and synthetic fuels as green alternatives to all-electric technology. The company’s partnership with UK’s Yasa, now part of Mercedes, for electric drive technology in hybrid models is a step in this direction.

In addition to electric technology, Ferrari is also set to enter the lucrative SUV market with the launch of their Purosangue model. Maintaining profitability while investing in new technologies and innovative solutions will be a key challenge for the company in the medium term.

Analysts believe that Vigna has the opportunity to make a mark in areas such as data and connectivity, intellectual property, Formula One performance, and manufacturing complexity. With a lineup of nine models and plans for hybrid and full electric engines in the future, Ferrari is poised for growth and innovation.

Despite challenges in the auto industry, Ferrari’s stock performance has remained steady, reflecting investor confidence in the company’s future prospects. As the luxury carmaker navigates the transition to electric technology, all eyes will be on Vigna and his vision for the future of Ferrari.