New Car Demand Ramping Up Ahead of Key Plate-Change Month

Are you in the market for a new car? Well, you’re not alone! According to Auto Trader, new car demand is on the rise, with visits to its new car platform increasing by almost 7% this month compared to July. This significant increase is a positive sign as we approach the key plate-change month of September.

The data from Auto Trader, based on millions of monthly new car visits and daily searches, indicates that tactics to stimulate demand, such as improving affordability and choice, are working. This is reflected in the significant increase in the volume of new cars advertised on the platform, with levels in August already up by 23% compared to January.

One of the standout models driving this increase in demand is the all-electric MG ZS, which is currently the fastest-growing new electric model on Auto Trader. With enticing reductions, finance offers, and deposit contributions, the MG ZS is capturing the attention of car buyers. Additionally, the MG4 is also experiencing a surge in demand, helping MG secure the top spot in the electric brand rankings.

As we head into September, a crucial month for new car sales, Auto Trader has launched its largest-ever consumer marketing campaign to drive more highly engaged new car buyers to the platform. This presents a great opportunity for retailers to showcase their stock and attract potential buyers during this vital period.

So, if you’re considering purchasing a new car, now might be the perfect time to explore your options. With a variety of brands and models experiencing increased demand, there’s something for everyone in the market. Don’t miss out on the opportunity to find your next new car on Auto Trader and make the most of the upcoming sales period.