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Lamborghini Day UK 2024 marks the UK premiere of the Urus SE, the latest PHEV Super SUV

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Lamborghini Day UK 2024: Celebrating Owners and their Cars in Hampshire

The Lamborghini Day UK event held in Hampshire on Saturday 4 May was a celebration of all things Lamborghini, bringing together over 200 owners and their cars for a day filled with excitement and luxury. The event showcased the latest innovations from Automobili Lamborghini, including the UK unveil of the Urus SE, the new PHEV version of the Lamborghini Super SUV.

The day kicked off with a ‘Bull Run’ as the cars arrived at the Farnborough International Exhibition and Conference Centre from eleven Lamborghini dealerships across the UK. The unveiling of the Urus SE was a highlight of the event, with Lamborghini executives presenting the new hybrid model and emphasizing the brand’s commitment to innovation and sustainability.

Attendees had the opportunity to explore various aspects of Lamborghini and its headquarters’ activities, including design workshops, Ad Personam customization options, and a display of iconic Lamborghini models such as the Diablo SV and the Countach. The event also featured interactive areas dedicated to Lamborghini’s sustainability initiatives and partnerships with ethical manufacturing companies.

One of the most exciting features of the event was the display of the Urus SE itself, showcasing its new design, optimized aerodynamics, and unprecedented on-board technology. The PHEV version of the Urus offers an unparalleled driving experience, with a powerful hybrid powertrain that delivers exceptional performance and efficiency.

With its twin-turbo V8 engine and electric powertrain, the Urus SE boasts impressive power and torque values, making it the most powerful Urus ever and the fastest production car in its segment. The vehicle’s innovative technical solutions, such as the electric torque vectoring system and electronic rear differential, ensure optimal performance and driving dynamics on any surface.

Overall, Lamborghini Day UK was a testament to the brand’s strength and the passion of its owners, showcasing the latest advancements in Lamborghini technology and design. The event was a true celebration of Lamborghini life, bringing together owners, VIPs, and media to experience the thrill of the Lamborghini marque in all its glory.

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