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European Luxury Sports Car Manufacturer Utilizes Smart Eye’s Hardware and Software Driver Monitoring System

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Smart Eye Secures Design Win for AIS Driver Monitoring System with European Luxury Sports Car Manufacturer, Estimated Revenue of SEK 40 Million

Are you ready for the future of automotive safety technology? Smart Eye, the global leader in Human Insight AI, has just announced a groundbreaking design win for its Driver Monitoring System (DMS) technology. This new order, valued at SEK 40 million, marks a significant milestone for Smart Eye’s AIS product, which is designed for small-volume OEMs, vehicle fleets, and aftermarket customers.

The European luxury sports car manufacturer that placed this order is recognizing the value and credibility of Smart Eye’s technology for the first time. With over 1,000,000 cars already equipped with Smart Eye’s DMS software, the AIS system combines proven software with innovative hardware to detect driver impairment and enhance road safety.

The estimated revenue from this order is just the beginning, as the new car model featuring Smart Eye’s AIS system is set to go into production in mid-2024. With the potential for additional design wins with the same OEM, the total value could reach SEK 70 million over the product lifecycle.

“This new design win is a major breakthrough for our AIS business,” said Martin Krantz, CEO and Founder of Smart Eye. “As DMS technology becomes a mandatory safety feature in vehicles worldwide, we anticipate many more orders of this category.”

Smart Eye has now secured a total of 103 design wins from 16 OEMs, with an estimated lifetime value exceeding SEK 2,585 million. The potential value from additional design wins with existing car manufacturers is even higher, at SEK 4,525 million.

For more information on Smart Eye and their innovative technology, you can contact CEO Martin Krantz at martin.krantz@smarteye.se or CMO Gabi Zijderveld at gabi.zijderveld@smarteye.ai. Visit www.smarteye.ai for further details and financial information.

Don’t miss out on the future of automotive safety – Smart Eye is leading the way towards safer and more human-centric mobility with their cutting-edge Driver Monitoring System technology. Stay tuned for more exciting developments from this industry leader.

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