Warning of Chinese Deluge in European Car Market: Former Hyundai CEO Tony Whitehorn’s Forecast and UK Government Response

The European car market is on the brink of a major shift, with the influx of Chinese vehicles looming on the horizon. Tony Whitehorn, former president and CEO of Hyundai Motor UK, has issued a stark warning about the impending deluge of Chinese cars set to flood the market in the coming years.

At a recent automotive conference in London, Whitehorn highlighted the rapid growth of Chinese OEMs in the electric vehicle (EV) sector. With Chinese manufacturers selling around 7 million cars last year and boasting a production capacity of 20 million vehicles, it’s clear that they are poised to make a significant impact on the European market.

Whitehorn emphasized the quality and cost-effectiveness of Chinese vehicles, noting that their expertise in electrified vehicles and economies of scale give them a competitive edge. With the US imposing hefty tariffs on Chinese EVs, Europe has become the next frontier for Chinese manufacturers looking to expand their reach.

Several Chinese brands, including Chery, SAIC, BYD, and Great Wall, have already made inroads into the UK market, with plans for more to follow. The UK government has signaled its readiness to implement trade sanctions if necessary to prevent a flood of cheap Chinese car imports.

Meanwhile, the European Commission is considering imposing tariffs on Chinese EVs if it deems that they are receiving unfair subsidies. An anti-subsidy investigation is currently underway, with a decision expected by November.

As the automotive landscape continues to evolve, it’s clear that Chinese manufacturers are poised to shake up the European market. With their focus on electrified vehicles and cost-effective production, they are set to become major players in the industry. Stay tuned for further developments as the competition heats up in the European car market.