U.S. Aston Martin Dealers at Risk of Closure Without Safety Rule Exemption

The future of Aston Martin dealers in the United States hangs in the balance as they await a crucial decision from federal regulators. The iconic British luxury sports car maker is facing the possibility of having to close some of its U.S. stores if an exemption to safety rules is not granted.

Aston Martin dealers are currently unable to sell the DB9 and Vantage models produced after Aug. 31 due to federal side-impact safety standards. The company has requested an exemption of up to three years from the National Highway Traffic Safety Administration, citing “substantial economic hardship” if the exemption is not granted.

The stakes are high for Aston Martin, as a rejection could result in 670 vehicles being kept out of the United States. This could have a significant impact on the brand’s sales and profitability, potentially leading to the closure of some of its U.S. stores.

The situation is further complicated by Aston Martin’s recent struggles and leadership changes. The company has hired a new CEO and is reportedly in talks with Daimler AG for greater involvement. Despite these challenges, Aston Martin’s CFO remains optimistic about the brand’s future profitability.

For U.S. Aston Martin dealers, the decision on the exemption is a matter of survival. Without the ability to sell the DB9 and Vantage models, many dealers could face closure, leading to job losses and financial hardship. The outcome of this regulatory decision will have far-reaching implications for the future of Aston Martin in the United States.

As fans of the legendary sports car brand await the NHTSA’s ruling, the fate of Aston Martin dealers hangs in the balance. Stay tuned for updates on this developing story.